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Do shampoos really do what they’re supposed to do?

I acknowledge that this is probably strange, and most people like bathing in the privacy of their own homes, but I really do love Gym showers. To be fair, I’m referring to Soul Cycle’s and Fly Wheel’s showers, which I imagine are pretty top notch in comparison to your local YWCA’s, but whatever. (Quick explanation for those who aren’t aware: the water pressure at my spin studio is better than that of my Durham apartment.)

Regardless, once I’m actually in the shower, I love using fresh, floral or citrus-scented shampoos. But here’s my question: when Shisheido, Bumble & Bumble and Frederic Fekkai market their products, they make a whole lot of promises. (Not unlike every politician ever.) Are these promises guarantees, or what? For me, if I’m told that the Bumble & Bumble sea spray is going to make my natural waves come to life, I’d better see that dang tide rolling in quickly!

My friend Emma, a brunette, loves the smell of Sheer Blonde, so she uses it. (I have to say, I smell her hair regularly, and it does smell SO good.) But she’s not blonde! What’s up with that? What does that mean for blondes? What does that mean for society!? I just don’t understand shampoo promises– nor do I understand many skin cream promises.

Therefore, this weekend I shall be testing the above listed brands, and doing a little internet research!, in an attempt to figure out what the deal is with all this noise. On a partially related note, I will leave you with some absurdly sexist beauty promises/advertisements I’ve encountered… (Warning: content is delusional.)Screen Shot 2016-06-03 at 3.48.56 PM.pngScreen Shot 2016-06-03 at 3.44.37 PM.png

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